ROLE
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Product Designer
TIMELINE
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2024-2025
SOFTWARE
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Adobe Creative Suite
Figma
Gemini
TEAM
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Design
Engineering
CEO
SUMMARY
During my time as a freelancer, I had the unique opportunity to partner with several early-stage startups within the field of artificial intelligence - one of which was Barkie.AI. I was responsible for designing around the company's two flagship products centered around image-to-text and voice-to-text APIs, optimizing for accessibility, clarity, and low-friction practicality for golfers on the go.
Learn more about the product in detail at Barkie.AI, built by yours truly with Squarespace.
SELECTED
PROJECTS
OUTCOME
Unite.gg’s AI-powered matchmaking helps users connect with their duo in a matter of minutes: no swiping, forms, or manual searching required. Users can seamlessly connect with fellow gamers, coaches, and livestream influencers, while AI analytics track gameplay and offer personalized insights to help players refine their game.
The platform had garnered hundreds of early adopters and livestream personalities well before pre-launch. Whilst all the features haven't been released, the social aspect of bridging immediate connection attracted many and drastically reduced friction for meeting new people in the gaming community.
COLLABORATION
Myo is a wearable health technology company that uses a skin-mounted sensor and mobile app to track and translate real-time physiological signals, such as heart rate and stress, into personalized health insights. I partnered closely with the founder to design and scale their mobile application from 0 - 1. translating complex biometric data into clear, actionable health insights. The work focused on intuitive sign-up, real-time information visualization, and a scalable design system for users + enterprise partnerships like Equinox and Yale University.
RETROSPECTIVE
Working with Myo was an interesting experience that blended a unique challenge of interaction between hardware and software. It reinforced how critical clear visual design, information hierarchy, and real-time feedback are when turning complex, fluctuating data into understandable moments combining both psychology and physiology.
SCOPE
Barkie.AI eliminates the need for a physical scorecard by enabling golfers to capture scores through a photo, voice input, or a fully digital scorecard. By empowering users to look up courses, configure rounds details, track player statistics, and even place wagers - Barkie.AI delivers an all-in-one, on-the-go experience that existing competitors do not offer.
I was tasked with building the visual design language, UX architecture, branding, and company website with the goal of driving adoption and making engagement feel gamified rather than a chore. By balancing real-time usability on the course with socially driven features such as local & national leaderboards, we designed a flexible, cohesive platform that goes beyond “enhancing your game with AI.”
STARTING FROM SCRATCH
I've also had the experience of being a founder with two other colleagues at Unite.gg, a social platform that brings gamers together through AI-driven analytics and matchmaking. As one of fourteen startups accepted into Beta Pre-accelerator, I owned the product from zero to one - shaping the core user experience through user research, rapid prototyping, and iterative testing.
As design lead, I partnered closely with engineering to translate technical capabilities into intuitive, player-first interfaces. In parallel, I helped define go-to-market strategy, branding, visual language, and ensuring design decisions aligned with user acquisition + retention goals.